It can be worrisome when you have open enrollment. As a business owner you don't want to start advertising when you are already struggling to fill a spot. You will always want to be in pre-planning mode when it comes to advertising your business. After creating your free Google/Facebook business pages (see our other blogs), you should begin to look at other avenues to reach clients. See the five assertive strategies to create awareness of your program. The goal is to have the phone ringing even when you are full.
1. Targeted Online Ads: Utilize platforms like Google Ads and social media advertising to specifically target parents in your local area. Use strong visuals and compelling messages to highlight the unique aspects of your home daycare that sets you apart.
2. Limited-Time Offers: Create a sense of urgency by offering limited-time discounts or promotions for new enrollments. Emphasize the value parents will receive by choosing your daycare during the promotional period.
3. Referral Incentives: Encourage your current clients to refer
friends and family by offering referral incentives, such as a discount on their own childcare fees. This can help expand your client base through word-of-mouth marketing.
4. Door-to-Door Flyers: Distribute well-designed flyers to nearby homes, highlighting the benefits of your home daycare. Include a special offer or a unique selling point to capture the attention of parents in your neighborhood. Make sure the HOA is on-board with you promoting your business.Â
5. Local Events and Partnerships: Attend local community events, fairs, or markets to showcase your home daycare. Partner with local businesses that cater to parents and offer mutually beneficial promotions or collaborations.
Remember to always balance assertiveness with professionalism when advertising your business.Â
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